Working In the Business or Working On the Business Strategies?

A business leaders energy, ideas and strategies are bound to lag or go stale at times – this is a harsh fact of business life. Senior management can easily fall into the habit of working too much “in the business” and too little “on the business”. Appropriate external input can help them strike a better balance.

The day-to-day operational demands of a business often appear more pressing than devoting time to working on your business growth strategies. However future business success will suffer if insufficient time and energy is devoted to strategy development. Strategic prioritisation is a discipline that defies many.

It’s always tempting to put off things that appear to be less urgent. However if we continue to do so we will never see to those things that are important to the business but perhaps less urgent. High growth companies strike a viable balance between logical business reactivity and strategic business proactivity.

It can be difficult for company leaders (especially company founders) to seek and embrace external challenge or input, however those that do so have a far better chance of taking their company into thrive mode. A good business coach will help you generate and execute effective business growth strategies.